Costa Rica is a tropical country with several climatic zones and a great diversity of microclimates, each with its own characteristics. Through what channels can you get MICE tourism products on the European market? It is worth mentioning that the projects that are well positioned, are more likely to approach and retain customers, as they are well regarded by the public. The MICE customer has high expectations for high-quality services and personalised customer service. OTAs are also often used by individual business travellers who make their own direct arrangements for their leisure time. That means, after attending to a corporate event, visitors and participants can dedicate some time to get to know more about the place and its attractions. Rio de Janeiro and Sao Paulo are leading cities for MICE and the country is South Americas most popular business destination. Major international congresses exponentially increase hotel occupation and service consumption of local services. The MICE industry is working to improve its sustainability credentials to meet the needs of a traveller base that seeks to minimise its impact on the destination. Thanks to this, you do not have to carry the documents,and do everything almost automatically and remotely,which in the end will allow you to travel without restrictions almost all over the world. This paper contributes to the tourism literature by providing enhanced insights on MICE tourists, particularly in the Middle East hub for the MICE sector. The Asia Pacific region is predicted to witness the highest growth rate until 2025, driven by China, India and Singapore. The event brought together suppliers and buyers and it was hoped to stimulate continued business so the industry will be ready to compete internationally when borders reopen. Popular exhibitions in the travel and tourism industry include: MICE tourism has grown considerably in recent years. In conclusion, MICE business model thrive by keeping up to date with corporate and entrepreneur tendencies. They are single-day events that bring together a group of professionals to address a key challenge or set goals for the organization. If we focus on cities, we see how Spain has two cities in the top 10 of the best destinations for business tourism, Barcelona occupying second place, and Madrid sixth. Honesty and integrity are equally important. It also provides a wealth of opportunities for individual companies or organisations who want to put themselves on the international stage. this industry alone generated more than US$ 1 trillion, predicted to grow to an outstanding US$ 1,5 trillion, a survey done by The Incentive Search Foundation, Meeting City ranking of Union of International Associations (UIA), generate an annual turnover of 290 billion Euros, 178 billion Euros in 2018, representing 14,6% of the countrys GDP, I have no forecast to work in any other industry, MICE travelers also usually spend 17.5% more than leisure tourists, IAPCO International Association of Professional Congress Organizers. The United Kingdom and Germany are the biggest European markets. Because of that, businesses are increasingly incorporating experiences to their marketing strategy. In addition to compromising productivity, demotivation also has negative consequences for the employee, such as increased stress, Burnout syndrome and even depressive conditions. This ranges from small meeting to large meetings. Before the pandemic, rapid growth of the MICE segment was forecast to reach US$31 billion by 2026. However, never promise what you cant deliver. [2] MICE events are usually centered on a theme or topic and are aimed at a professional, school, academic or trade organization or other special interest group. European buyers are very keen to work with suppliers who have one or both and you should consider how to promote your sustainability actions as a tour operator. Six criteria, including MICE tourism, MICE green event, MICE sustainability, MICE green practices, sustainable event, and the characteristic green event addressed in the papers, were used to evaluate the published papers using a systematic content analysis review method. +34 932 749 515 By contrast, associations are often not-for profit, host large conferences and events for their members, which are complex and take a long time to plan. In October and November 2020, the Ministry of Tourism and Creative Economy (MoTCE) organised the Indonesia Corporate Travel and MICE B2B tradeshow in five cities: Jakarta, Bali, Yogyakarta, Malang (East Java) and Bogo (West Java). It is business tourism at its finest, aimed at bringing together top professionals from every sector in an enhanced, tailor-made hospitality setting. Association, 2009). Phone. People have historically travelled great distances for the purposes of conferences, particularly in the travel and tourism sector. Take time to really find out what their needs are so you can effectively tailor your services to them. A big part of the tourism and hospitality industry is MICE tourism. Make your buyers feel they are unique and your most important client. Figure 3: Changing Face of Business Travel Accommodation. Implementing tailor-made MICE services into a hotel infrastructure is a way of securing additional long-term valuable growth. Furthermore, this study aims to examine the trends of each topic within news articles and identify the characteristics of topics over the past 30 years by developing graphs. The globalised world in which we live, together with our current ecosystem where huge companies with an international presence emerge can make us think that business tourism is a recent phenomenon. Organizing a MICE event will bring advantages to your company and its workers. European tour operators that sell MICE products to European business tourists are bound by strict regulations to ensure the safety of their travellers and to protect them financially. In September 2020, five South American countries, Brazil, Colombia, Ecuador, Argentina and Peru, joined forces to create the South American MICE Alliance. MICE is a very particular type of tourism. The website is published in English and Russian. However, COVID has had a drastic impact on this and this growth is expected to slow or even decline as a result. Please review our market information disclaimer. They often include not only key members of the organization, but also guest speakers and the general public. Conclusion. Many conferences may move towards a hybrid approach of online and physical attendance. Most European countries identify other countries as green, amber or red list destinations, with red list countries subject to the strictest regulations, such as compulsory quarantine in government facilities and travel for leisure being forbidden. [citation needed] Today it is usually used to boost hotel revenue. As you will imagine, Madrid and Barcelona are at the top of the ranking. And corporate events are excellent opportunities to meet experienced MICE professionals, visitorsand o ther MICE delegates. Shanghai and Beijing are the leading destinations for MICE trips, followed by Guangzhou, Hong Kong and Macau. Become an EHL Insights contributor, EHL GroupRoute de Cojonnex 18 1000 Lausanne 25 Switzerland. The Meetings, Incentives, Conventions and Exhibitions (MICE) sector of tourism is rapidly expanding worldwide. Therefore, corporate events can function as a motivating action, especially when aligned to meet the wishes of employees. So it can increase the value, predictable satisfaction and revenue for clients, agencies, suppliers, vendors and destinations. The acronym MICE is a general term for the events industry itself. Source: Expedia Group Media Solutions, Unpacking Bleisure Traveller Trends. Agree by clicking the 'Accept' button. [citation needed], Most components of MICE are well understood from their names, perhaps with the exception of incentives. There are limited statistics for MICE amongst Gen Z, as they are new to the workplace. Soft skills such as patience, empathy, teamwork and problem-solving are vital if, for example, a large traveling party from a culturally-specific region are to be greeted with the appropriate welcome drink. This is good to engender customer confidence when considering travel. Reasons why MICE professionals and brand delegates love live events. Be on hand to offer other services to this type of guest, such as taxis or other advice for getting around. a week or more). MICE tourism is a multifaceted industry, involving a number of tourism stakeholders. Look at Singapore, for instance. There are significant advantages for destinations that have a strong MICE offering: The MICE sector has very high expectations of service and quality and travel management companies commit to a high duty of care for their business travellers. MICE in tourism is a fast-paced business, which involves an exquisite client management that's reward and the results can be seen right away. The strong practical component must include technical know-how ranging from audio-visual dexterity to accessing fast-track visa apps. The MICE industry size was valued at $805 billion in 2017 and was expected to grow at a CAGR of 7.6% to reach $1,439.3 billion by 2025. However, the approach to this market is fundamentally different from that of leisure tourism. Millennials are the key market currently for MICE. MICE events are useful for a no number of occasions. Switzerland, all Are flexible. Thus, instead of tiring training, the event can be the ideal environment to communicate something, in a friendly way, about the work of employees. Incentives are travel rewards a company may provide in return for excellent professional performance from individual employees, groups or partners. In a general way, a good beginning is to clearly know how these travelers differ from leisure tourists. The attractiveness can be assessed by different factors, such as location, cultural and historical heritage, climatic conditions, health and safety policies, suitable transportation and other characteristics. They are often in the form of trade shows. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Don't miss any news and discover the latest trends in event organisation. You can download WTTCs Tour Operators - Global Protocols for the New Normal for more details about the protocols for the MICE segment and decide whether to apply for the Safe Travels Stamp Application. Besides, one needs to go out there and explore. An online magazine that users are encouraged to sign up to and selection of inspirational videos are also available online. What is the demand for outbound tourism on the European market? The infographic below provides a useful indication of the factors that will impact the resumption of travel for business. What are its main characteristics and what direction is it taking in a future marked by digitalisation and a virtual environment? Source: Exhibit from For corporate travel, a long recovery ahead, August 2020, McKinsey & Company,www.mckinsey.com. Both specialist operators and OTAs offer good opportunities. Exhibitions provide an opportunity for businesses to showcase their products or services. What requirements must MICE tourism products comply with to be allowed on the European market? Esmat A. Zaidan. The operator has been awarded the M badge, issued to companies that have implemented the quality programme Moderniza for tourism best practice. That includes expenses on lodging, hotel booking, food & beverage, facilities, air tickets and ground transportation to and from the congress they'll attend. If you are looking for a way to motivate your staff and enhance productivity, retention and output throughout your business, then incentive travel is often a worthwhile investment.